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Comparison

Etsy vs Shopify vs Amazon image sizes

August 13, 2026 7 min read
Side-by-side product photos labeled for Etsy 2000x2000, Shopify 2048x2048, and Amazon 1600x1600

If you sell on more than one marketplace, a single export will fail at least one set of rules. Etsy, Shopify, and Amazon all like large squares, but the pixel count, zoom behavior, and background policy are not the same.

Quick comparison

  • Etsy: 2000×2000 listing photos. Lifestyle is allowed on the first image. Thumbnail crop is the hidden problem.
  • Shopify: 2048×2048 recommended so zoom looks crisp. Background is your brand choice.
  • Amazon: 1000×1000 minimum, 1600×1600+ better. Main image must be pure white, product filling 85% of the frame.

Why one master file is not enough

A 2048 Shopify export is slightly larger than Etsy wants and still fails Amazon if the background is not white. An Amazon packshot often looks too sterile as an Etsy thumbnail. Keep a high-resolution original, then export per preset.

Batch workflow

Upload up to 10 photos, run the Etsy preset, download the ZIP, then repeat for Shopify and Amazon. See the marketplace image size chart for every platform AutoSizer supports.

FAQ

Can I upload the same file to Etsy, Shopify, and Amazon?

You can start from the same master photo, but each marketplace wants a different export. Etsy 2000×2000, Shopify 2048×2048, Amazon at least 1000×1000 with a white main image. Batch resize instead of uploading one file everywhere.

Which marketplace is strictest about backgrounds?

Amazon. The main image must be pure white with no props or text. Etsy and Shopify allow lifestyle shots in any slot, including the first image.

Resize for all three marketplaces

Free plan includes 2 images per day. Solo is $2/month for unlimited batch jobs.

Open the resizer